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How to Create a YouTube Channel to Grow Your Brand and Make Money

How to Create a YouTube Channel to Grow Your Brand and Make Money

How to create a new YouTube channel in 4 simple steps

Making a successful YouTube channel starts with making a YouTube channel. Here’s how to build your account.

Step 1: Create a Google account

If you use Gmail, Google Maps, or Google Play, you probably already have a Google account… so skip ahead to the next step.

If you’re starting from scratch, head here to sign up for a new Google account.

create Google account page

The name and email address won’t be publicly linked to your brand, so don’t worry about keeping those on-message. This is just your key to get in the YouTube door.

Step 2: Create a YouTube account

With your Google account, you’re automatically set up with a personal YouTube account. But to use YouTube for your business, you’ll want to set up a Brand Account.

Just go to your YouTube account page, click Create a Channel, and then enter a name for your Brand Account. You’re in!

When you create a YouTube Brand Account, you can give multiple people admin access and customize the name and appearance to match your brand.

Another cool thing about Brand Accounts: they allow you to access YouTube Analytics, which offers super helpful insight about who’s watching your videos and what content is popular. (Learn more in our post on how to use YouTube for marketing.)

YouTube account page create a channel

create a Brand Account

Step 3: Customize your YouTube channel

Time to make this sweet new social media profile your own.

In your channel dashboard, click Customize channel. Go through the three tabs — Layout, Branding and Basic Info — to enter information that will help optimize your channel for audience discovery.

channel customization layout branding and basic info

When filling out this information, use descriptive keywords that will help your account appear in searches.

Keywords can include your channel’s topics, your industry, questions your content can answer or products featured.

Under Branding, you’ll have the opportunity to upload your channel art and icons to give your channel a unique look. One that, ideally, aligns with your overall brand and visually connects this YouTube account with your other social media platforms and web presence.

branding profile picture and banner image

We’ve got some templates for YouTube channel art right here to get you started.

Step 4: Upload your first YouTube video

Well, this is exciting. You’re on the cusp of becoming a YouTube content creator! I’m not crying, you’re crying.

To put your first video out into the world, hit the Create button in the top-right corner and follow the instructions.

upload YouTube video

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