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Increase Instagram followers 2022

Increase Instagram followers 2022

Instagram followers are more than just numbers – they're members of your online community.

That said, growing on Instagram can help you increase traffic to your site, make more sales, or even turn you into a trendsetting influencer.

In this guide, we're sharing 5 ways to get more Instagram followers – without the spam accounts or bots.

How to Get More Instagram Followers on Instagram in 2022

If you want to get more Instagram followers this year, here are 5 proven strategies to try on your account:

1. Tap into Instagram Reels 
2. 
   
3. Optimize your post captions for search
4. 
   
5. Curate your profile for a strong first impression
6. 
   
7. Invest in your hashtag strategy
8. 
   
9. Host an Instagram giveaway

#1: Tap Into Instagram Reels 

If you’re not sharing Instagram Reels yet, you could be missing out on a huge opportunity to grow your follower count.

Reels, Instagram’s short-form, looping video feature, is still one of the most effective ways to reach new audiences on the app.

Unlike most of the Instagram experience, viewers in the Reels feed are served high interest content from both users they follow, and users they don’t. 

This means the Reels you create can easily reach far beyond your follower list – helping to increase your visibility and grow your follower count.  

For the best results: 

1. Use keywords and hashtags in your Reels captions that accurately describe your video content 
2. Use trending sounds
3. Keep your Reels short and snappy to encourage repeat views
4. Create original conten
5. Add on-screen text for viewers watching without sound
6. Aim for high-quality video footage (rather than uploading content with a TikTok watermark)

Even if your brand or business doesn’t feel like an obvious fit for Reels, there are still ways to see success. 

Experiment with popular trends, take followers behind-the-scenes, or even share a before and after of your product.

#2: Optimize Your Post Captions for Search

Optimizing your Instagram posts for search is a major Instagram hack for growing your following.

Following a recent update from Instagram, English-speaking users in 6 countries are now able to search Instagram using keywords. 

According to an Instagram spokesperson via The Verge, the team considers a number of factors, including the “type of content, captions, when it was posted,” and more to surface relevant results.

It also uses machine learning to “find the highest quality content that’s relevant to you.” For now, only grid posts will show up.

TIP: Write your post captions in advance, on desktop, with Later’s free social media scheduling platform.

#3: Curate Your Profile for a Strong First Impression

Having a well planned Instagram feed, that clearly showcases your niche, is key for converting profile visitors into followers.

When someone lands on your profile, you want them to instantly understand what your account is all about.

To create a consistent aesthetic that supports your brand, use a visual planner tool to curate your Instagram grid before you post.

#4: Invest in a Hashtag Strategy

Instagram hashtags are one of the biggest tools for growth at your disposal, and shouldn’t be overlooked. 

After looking at over 18M Instagram feed posts, we discovered that reach rate increases by 11% (from 24% to 35%) as the number of hashtags grows from one to 30. 

To put that in perspective, for an account with 20K followers, that’s an additional 2.2K accounts reached per post. 

If you need inspiration on which hashtags to use, check out Later’s Hashtag Suggestion tool – it provides 30 associated hashtags sorted by relevance that you can add to your post captions.

#5: Host an Instagram Giveaway

If you want to grow your following fast, hosting an Instagram giveaway can be one of the most effective tactics.

With the right strategy, you can reach thousands of potential new followers, all while building a stronger sense of community around your brand.

Make sure you set clear entry requirements that support your growth goals, such as tagging a friend in the comments, sharing to Instagram Stories, and following your account. 

Instagram giveaways can be especially beneficial when hosted in partnership with a creator or brand that shares your target audience.

Which brings us onto our next strategy to get more Instagram followers...

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