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4 WAYS TO INCREASE FACEBOOK FOLLOWERS AND LIKES IN 2021

4 WAYS TO INCREASE FACEBOOK FOLLOWERS AND LIKES IN 2021

How to Get Facebook Followers

1. Run Facebook Ads

2. Invite People to Like Your Page

3. Create Viral Content

4. Host a Giveaway

 

Earlier in 2020, I decided to jump into Facebook in full force and increase my follower count.

And guess what: my most successful online store grew to 54,000 Facebook followers.

On top of the assurance that my team and I were nailing it – not to mention the huge ego boost – all those likes served another powerful purpose. They allowed us to build an engaged community of people who loved our niche and, more importantly, our products. Which fueled the beautiful cycle that led to more sales.

But enough about me. How can you make this happen for your own store?

I’m going to break down the tried and true tactics that have helped me, master, how to get followers on Facebook, and how to increase Facebook likes.

 

How to Get Facebook Followers

From Facebook ads for beginners to influencer marketing, there are a number of ways to get Facebook followers for your business. Here are 4 ways that I found useful:

 

1. Run Facebook Ads

If you’re trying to figure out how to get Facebook followers, the most obvious solution is Facebook ads.

You can run “Engagement” ads, which help you increase the visibility of your brand on Facebook. although, to be frank, any ad you create will likely bring an increase in followers, even “Conversion” ads.

If Facebook users like the ad content, they’ll likely engage with the post and potentially like or follow your Facebook page.

So, if your main goal is to get store sales, you can run a conversion ad and still increase Facebook likes to your page. To learn more about Facebook advertising, check out this Facebook ads questions video.

 

2. Invite People to Like Your Page

The easiest way to increase Facebook followers is by inviting people to like your page. The lowest-hanging fruit here is to invite your friends and family

Once you start running ads for your store, Facebook will occasionally send you notifications asking you to invite people to like your page.

I found that typically if I ran engagement ads, I’d get a higher number of people that I could invite to like the page.

However, even though I manually invited people, I eventually got temporarily blocked by Facebook. So you need to pace the number of people you invite at a time.

Also, if you do get temporarily blocked, Facebook might still send notifications telling you to invite people. But you still won’t be able to invite anyone. Wait a day or two before trying to invite more people.

You can also invite friends and family to like your page. However, keep in mind that it’s better to have a small, targeted audience than to have a big, broad one, as it could limit the effectiveness of your future ads.

Invite People to Like Your Page to get followers on facebook

 

 

3. Create Viral Content

On my most popular store’s Facebook page, I’d share memes, funny videos, and relatable quotes.

People would tag their friends in the post, which usually helps increase social media engagement but also helped increase social reach.

Chubbies is another online retailer who creates viral-type content. They regularly create funny content using their products. In this video, they promote their shorts with a silly video about the problems that pants give people.

Since the scenarios are pretty dramatized, it results in funny content which helps boost social shares. About 290 liked the video and 128 people shared it.

If you don’t have the artistic chops to create your own viral content, you can always share viral niche content with your audience. But be sure to always give credit to the creator.

 

4. Host a Giveaway

Giveaways are a great way to increase Facebook likes.

You can host a giveaway on your website using a tool like Rafflecopter.

Share your giveaway to niche Facebook groups or forums, giveaway websites, and of course on your Facebook page.

By making one of the ways to enter “visit Facebook page”, you’ll be more likely to increase the number of Facebook followers you have.

Below is an example of a giveaway that CatLadyBox shared on their Facebook page. They used emojis to draw emphasis on the giveaway keyword.

Since they shared it on their own page, it’s likely their Facebook followers will see it. They may share the giveaway post with their friends, which can also help increase Facebook followers.

Once you have it all set up, don’t limit yourself to Facebook. Share this baby on every social and marketing channel you have.

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